Vision, Mission and Core values

Vision:
Tourism becomes the number one contributing sector to the GDP by the year 2025.

Mission:
To promote sustainable tourism both domestically and internationally through innovative and dynamic awareness creation, in order to contribute significantly to the social – economic development of Tanzania.

Functions:
The main functions of the Tanzania Tourist Board are:
- To adopt all such measures as it may consider necessary to advertise and publicize Tanzania as a popular tourist destination;
- To encourage by such measures as it may deem fit for the development of such amenities in Tanzania as it may enhance the attractiveness of Tanzania to tourists;
- To undertake research, experiments and operations as may appear to be necessary to improve the basis of the tourist industry;
- To foster an understanding within Tanzania of the importance and economic benefits of the tourist industry;
- To make all such inquiries and collect all such information as it may deem necessary for the purpose of carrying out its functions.