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Promise to market Tanzania tourism in the Middle East

H.E. Ambassador Mohammed Hamza (left) shakes hands  with the Managing Director of Tanzania Tourist Board

Dr. Aloyce Nzuki (Right).

The newly appointed Tanzania Ambassador to Egypt, H. E. Mohammed Hamza, has pledged to promote the country’s tourism potential in the Middle East market.

The promise was made recently during a courtesy call on the Tanzania Tourist Board (TTB) Managing Director, Dr. Aloyce Nzuki, in Dar es Salaam, where the Ambassador also pledged to attract Egyptian businessmen to invest in tourism industry and interest Egypt Air to increase flight frequencies to the country.

To that effect, the Ambassador called on TTB to collaborate with the Embassy in organizing educational trips for Egyptian tour operators, investors and journalists to Tanzania in order to tap more into the Middle East market.

The Ambassador noted that it is now high time Tanzania vigorously market itself in the Middle East as it is a market targeted by many other destinations worldwide.

Regarding cultural and historical products, Ambassador Hamza concurred with Dr. Nzuki’s request for assistance in getting some experts from Egypt who can help and impart knowledge on how to conserve and restore ancient ruins and historical sites including those in Bagamoyo, Kilwa and Zanzibar, because Egypt is famous for its historical sites and monuments.

The Managing Director also requested the Ambassador to arrange for the translation of TTB website into Arabic and secure opportunities for the TTB staff and others from the private sector to learn Arabic language in order to effectively tap into the market.

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