SWAHILI INTERNATIONAL TORISM EXPO IS A UNIQUE PLATFORM – HON NYALANDU
The Minister for Natural resources and Tourism has appealed to tourism stakeholders to make use of the newly established International Tourism Fair in Tanzania to be known as Swahili International Tourism Expo (S!TE) as a tourism business linkage between local and international enterprises as well as unique platform to market and promote destination Tanzania.
Unveiling and officially announce the establishment of the new International Tourism Fair in Tanzania to be known as Swahili International Tourism Expo (S!TE) at Serena Hotel Minister Nyalandu said “I urge all tourism enterprises to seize this opportunity which will enable them link their tourism businesses with regional and international tourism markets´.
He said that though Tanzania is blessed with unique natural and cultural attractions, we cannot rely merely on the abundant tourist attractions. It is important that we work harder than ever to capitalise on the ‘top of mind’ awareness that our previous efforts have generated for the country. As a nation, we need to make concerted efforts on strategies to promote our attractions.
S!TE, Tanzania’s first ever International Tourism Expo, will be held annually in October at the Mlimani City Convention Centre in Dar-es-Salaam and focuses on inbound and outbound travel to Africa and takes the format of a travel and trade exhibition with a conference element focusing on topical tourism, sustainability, conservation and other market related issues.
Dar es Salaam has been strategically selected as a place for staging the fair because of its geographical location, adequate air access; the existing ‘state of the art’ and readily available infrastructure and amenities suitable for establishing an international tourism fair. The first S!TE will be held from October 1 – 4, 2014 at the Mlimani City Conference Centre.
The effort to establish S!TE in addition to promoting Tanzania as a preferred tourist destination is intended to link the Small and Medium Tourism Enterprises (SME’s) with the international Tourism market. It is a fact that many Tanzanian tourism agencies are small-scale enterprises, which have limited capital and ability to access to international tourism markets. The S!TE and in particular the hosted buyer programme will help address this challenge.
In February 2013, the Tanzania Tourist Board (TTB) entered into partnership with Pure Grit Project and Exhibition Management LTD (formally known as Witch & Wizard Creative (Pty Ltd)) to establish an International Tourism Fair in Tanzania, known as Swahili International Tourism Expo (S!TE), with effective from October, 2014. Pure Grit Project and Exhibition Management LTD is the company that manages the INDABA Tourism Fair, one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.
By: Geofrey Tengeneza