TANZANIA TOURIST BOARD DELEGATION WRAP UP A SUCCESSFUL STUDY MISSION TO U.S. FOCUSED ON TOURISM MARKETING OPPORTUNITIES TO FURTHER INCREASE TOURISM ARRIVALS FROM THE US
(June 26, 2014 – New York, NY) The Tanzania Tourist Board (TTB) Delegation completed a successful Study Mission in New York and Washington, DC to gain a better understanding of the American market and its potential, by meeting with experts representing diverse areas of the tourism industry. The visit, arranged by The Bradford Group, TTB’s USA representative, provided insights and briefings on marketing initiatives that have been proposed for promoting destination Tanzania.
Member of Parliament from Mafia Island, Hon. Abdulkarim Shah, Vice Chair Person, Board of Directors, Tanzania Tourist Board headed the delegation comprised of Teddy Mapunda, Marketing Chair, Board of Directors, Tanzania Tourist Board; Devota Mdachi, Director of Marketing and acting CEO, Tanzania Tourist Board; Selenga Ian Kaduma, Legal Advisor, Tanzania Tourist Board, Allan Kijazi, Director General, Tanzania National Parks, Johnson Manase, Manager Tourism Services & Customer Care, Tanzania National Parks and Veronica Ufunguo, Manager Tourism Services, Ngorongoro Conservation Area Authority.
The program included meetings at the new Tanzania House at the Permanent Mission to the UN in New York, hosted by H.E. Amb. Ramadhan M. Mwinyi, Ambassador and Deputy Permanent Representative. In Washington D.C., the delegation was hosted by H.E. Ambassador Liberata Mulamula and her team including Suleiman Saleh, Second Secretary, Political Affairs &Tourism and Immaculata Diyamett, Senior Tourist Officer. Amb. Mulamula also hosted a dinner in the delegation’s honor with the local Tanzania Diaspora community.
Hon. Abdulkarim Shah noted that, “It is critical for us as the TTB Board, to help keep up the momentum for Destination Tanzania in the US market, which in 2013 was the number one source market for our country, if we are to succeed in continuing to generate more tourism arrivals from the United States, especially in the face of stiff competition with other African and long-haul destinations that have much larger budgets, the key is to be focused and selective, and maintain a proactive presence.”
The high level tourism delegation program also included a diverse range of travel industry partners including Questex, the publishers of Travel Agent Magazine and Luxury Travel Advisor as well as the organizers of the Tanzania Specialist Travel Agent University program, which educates travel agents about Tanzania and how to better sell Destination Tanzania. Tanzania to date has 2,510 graduates of this course. The TTB delegation also had productive meetings with Terry Dale, President, United States Tour Operators Association (USTOA) and Eddie Bergman, Executive Director, the Africa Travel Association (ATA). TTB is a member of both Travel Industry associations.