Embassy to support TTB promotional efforts in Canada
The Tanzanian Deputy High Commissioner to Canada, Ambassador Joseph Sokoine, has promised to encourage the Canadian national carrier on starting scheduled flights to Tanzania. He advised the Tanzania Tourist Board (TTB) to include Canada as an important inbound market in the strategic tourism development plans currently under way, as Canadians have high disposable incomes enabling them to travel abroad.
Ambassador Sokoine said this in response to a request made by the TTB Managing Director, Dr. Aloyce Nzuki, recently at the TTB Head Office in Dar es Salaam. During the talks which were aimed at exchanging views on joint tourism promotions, Dr. Nzuki, among other things, asked the Ambassador to persuade the Canadian airline to fly to Tanzania. He said, TTB in collaboration with respective authorities is willing to approach other African countries, like Ghana, on flight connection arrangements.
Regarding the Ambassador’s advice, Dr. Nzuki assured him that this would be taken up and asked for the Canadian inbound market profile, on top of identifying a serious representative to facilitate TTB’s promotion plans. Once completed, the strategic plan would be up-loaded on TTB website besides being circulated to Tanzania missions abroad, including Canada.
In conclusion, Ambassador Sokoine suggested that, as part of tourism promotion plans in Canada, TTB should consider posting adverts at hockey and basketball grounds, just as is the case with the English Premier League. Hockey and basketball are the most popular games in Canada.